Merchant Coffee Roasters

Merchant Coffee Roasters offer premium roasts for hospitality venues and coffee connoisseurs across the Victorian region. With a well established and loyal following in rural Victoria, the family-owned business approached us to revitalise their branding and packaging as they expanded into the Melbourne market. When evolving the identity we sought to embrace traditional design elements that resonated with exisiting buyers, while also achieving a cosmopolitan edge that would appeal to inner-city cafes. Our refreshed design direction was expressed across various touch-points including new coffee cups, bags, tasting notes, business cards and much more.

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